How Then I Met You built this send — a clinical ingredients email shipped as product hero on Tuesday at 11am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Then I Met You does discount it averages 50.0% off — 27.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for Then I Met You vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
Meet The Eye Cream That Sold Out World-Wide
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SNAIL MUCIN EYE CREAM”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Tuesday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Sold Out 11X Globally”social proof · unsubstantiated
“30% Snail Mucin Complex – helps deeply hydrate and support healthier looking skin”ingredient · unsubstantiated
“5% Volufiline – helps visibly smooth and plump the appearance of fine lines”ingredient · substantiated
“1% Caffeine – helps reduce the appearance of puffiness and tired looking eyes”ingredient · unsubstantiated
“Cooling ceramic applicator transforms application into a soothing ritual”efficacy · unsubstantiated
“Designed to do more than hydrate – no heaviness, no greasy residue”efficacy · unsubstantiated
Products featured
Snail Mucin Eye Creamhero
Bong² Bounce Cream Mini
Kujola
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