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The Outset/Back In Stock/email teardown

Back in Stock: Our 100% Mineral SPF is Back!

How The Outset built this send — a back in stock email shipped as product hero on Wednesday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The OutsetflowPreheader: “Protect your skin this summer ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.65
Sent
Wed · 5pm
Format
Product hero
How this send compares
  • When The Outset does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.61 for The Outset vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Back In Stock
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
IT'S BACK! After Months of Being Sold Out, Our HydraSheer™ 100% Mineral Sunscreen Is Back in Stock
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET YOURS NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
5pm
Send type
flow
Flow: other
07

Claims & products

Claims extracted
  • “100% Mineral Sunscreen”ingredient · substantiated
  • “Lightweight & blendable”efficacy · unsubstantiated
  • “Absorbs quickly and easily”efficacy · unsubstantiated
  • “Non-greasy formula”efficacy · unsubstantiated
  • “Sensitive skin-friendly”efficacy · unsubstantiated
  • “Clean and Hawaii-compliant”sustainability · substantiated
  • “Fragrance free”ingredient · substantiated
  • “Zinc Oxide: Protects from UVA and UVB rays”ingredient · substantiated
  • “Snow Mushroom: Keeps skin hydrated & provides antioxidant benefits”ingredient · unsubstantiated
  • “Niacinamide: Helps brighten and improve skin texture”ingredient · unsubstantiated
  • “Ceramides: Maintain skin's barrier function”ingredient · unsubstantiated
Products featured
  • HydraSheer™ 100% Mineral Sunscreen SPF 30restock
  • Gentle Micellar Antioxidant Cleanser
  • Firming Vegan Collagen Prep Serum
  • Nourishing Squalane Daily Moisturizer
  • 4-Step Bundle
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.