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The Outset/Sensitive Skin/email teardown

Scarlett Johansson’s Skincare Secret? This.

How The Outset built this send — a sensitive skin email shipped as product hero on Friday at 3pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The OutsetflowPreheader: “Simple routines. Real results. Discover what makes us different. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.65
Sent
Fri · 3pm
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.61 for The Outset vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Sensitive Skin
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Celebrity Founder
Hero headline
Born from Sensitive Skin — Experience The Outset Effect
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
3pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Founded by Scarlett Johansson and born from her journey with sensitive skin”social proof · substantiated
  • “Clean, vegan essentials powered by our signature Hyaluroset™ Complex—hydrating, calming, and never irritating”ingredient · unsubstantiated
  • “Our 4-in-1 super serum. It firms, brightens, plumps, and hydrates your skin”efficacy · unsubstantiated
  • “Dermatologist-tested”ingredient · unsubstantiated
  • “Vegan, cruelty-free”sustainability · unsubstantiated
  • “30-day satisfaction guarantee”guarantee · substantiated
Products featured
  • Firming Vegan Collagen Prep Serum$39hero
  • Lip Oasis Glossy Treatment$23bestseller
  • Starter Set$38bestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.