kujolaEnter app

The Scent Reserve/New Launch/email teardown

8 NEW Scents. One Iconic Collection.

How The Scent Reserve built this send — a new launch email shipped as product hero on Sunday at 6am, carrying a 70% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The Scent ReservecampaignPreheader: “Add An Icon To Your 4 Bottle Bundle ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
70% off
Voice warmth
0.55
Sent
Sun · 6am
Format
Product hero
How this send compares
  • 70% off — 47.5 points deeper than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
  • Voice warmth 0.70 for The Scent Reserve vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Savings
Hero headline
Our Most Requested Collection Yet
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
70% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop New Scents”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Designer Inspired Fragrances”ingredient · unsubstantiated
  • “Long Lasting”efficacy · unsubstantiated
  • “Made In The UK”ingredient · substantiated
  • “Vegan And Cruelty Free”sustainability · unsubstantiated
  • “30-Day Money Back Guarantee”guarantee · substantiated
  • “Premium Quality Ingredients”ingredient · unsubstantiated
  • “Our Most Requested Collection Yet”social proof · unsubstantiated
Products featured
  • 135 - Inspired by Born in Romanew
  • 67 - Inspired by Imaginationnew
  • 189 - Inspired by Spell on Younew
  • 79 - Inspired by L'Immensiténew
  • 504 - Inspired by Attrape Revesnew
  • 14 - Inspired by No... (Female)new
  • 72 - Inspired by Homme Active (Male)new
  • 366 - Inspired by Ocean Signature (Male)new
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.