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The Scent Reserve/Designer Dupe At Fraction Of Price/email teardown

A fraction of the price?

How The Scent Reserve built this send — a designer dupe at fraction of price email shipped as mixed / modular on Tuesday at 8am, carrying a 60% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The Scent ReservecampaignPreheader: “Why Thousands Trust Us 👉 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
60% off
Voice warmth
0.55
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
  • 60% off — 37.5 points deeper than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
  • Voice warmth 0.70 for The Scent Reserve vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Designer Dupe At Fraction Of Price
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Ingredient Quality & Direct To Consumer Value
Hero headline
Designer-Inspired Scents, Fraction of the Price
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
60% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
8am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Designer-Inspired Scents, Fraction of the Price”efficacy · unsubstantiated
  • “Cruelty-Free & Vegan-Friendly”ingredient · unsubstantiated
  • “Highest Concentration of Fragrance Oil”ingredient · unsubstantiated
  • “Long-Lasting Scent”efficacy · unsubstantiated
  • “30-Day Money Back Guarantee”guarantee · substantiated
  • “Made In-House In The UK”ingredient · unsubstantiated
  • “Build Your Bundle & Save 60%”ranking · unsubstantiated
Products featured
  • 3 x 100ml Perfume Bundle$30hero
  • Individual 100ml Parfum (e.g. No. 175)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.