How The Scent Reserve built this send — a new launch email shipped as plain-text on Sunday at 6am, carrying a 2% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Scent Reservecampaign
Offer
2% off
Voice warmth
0.80
Sent
Sun · 6am
Format
Plain-text
How this send compares
2% off — 20.5 points shallower than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
Voice warmth 0.70 for The Scent Reserve vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Bundle Value
Hero headline
The fragrance you'll want all summer long
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
2% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop 406 and build your bundle today”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“406 has quickly become a customer favourite”social proof · unsubstantiated
“fresh, fruity and uplifting character”efficacy · unsubstantiated
“enjoy incredible value on your next order”efficacy · unsubstantiated
Products featured
406 - Inspired by Eden Juicy Applenew
4x100ml Bundlebestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.