How The Scent Reserve built this send — a bundle deal email shipped as plain-text on Friday at 6am, carrying a 2% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Scent Reservecampaign
Offer
2% off
Voice warmth
0.80
Sent
Fri · 6am
Format
Plain-text
How this send compares
2% off — 20.5 points shallower than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
Voice warmth 0.70 for The Scent Reserve vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Bundle Deal
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Urgency
Hero headline
This Offer Won't Make It To Next Week
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
2% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the 4 x 100ml Bundle here”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Mix and match any four fragrances, including our latest Icons Collection”ingredient · substantiated
“incredible value while it lasts”efficacy · unsubstantiated
Products featured
4 x 100ml Bundle$30hero
Kujola
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