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The Scent Reserve/Seasonal Tie In/email teardown

Wimbledon approved scents 🎾

How The Scent Reserve built this send — a seasonal tie in email shipped as product hero on Wednesday at 6am, carrying a bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The Scent ReservecampaignPreheader: “Get any 3 for £29.91 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Bundle / set
Voice warmth
0.65
Sent
Wed · 6am
Format
Product hero
How this send compares
  • When The Scent Reserve does discount it averages 28.6% off — 6.0 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.70 for The Scent Reserve vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Seasonal Tie In
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Deal
Hero headline
The Scents of Wimbledon
Emotional appeal
aspiration
Calendar moment
Wimbledon
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Vegan And Cruelty Free”sustainability · unsubstantiated
  • “Made In-House In The UK”ingredient · unsubstantiated
  • “30-Day Money Back Guarantee”guarantee · substantiated
  • “Premium Quality Ingredients”ingredient · unsubstantiated
Products featured
  • 382 - Inspired by English Pear & Freesia
  • 598 - Inspired by Mont Blanc
  • 31 - Inspired by Bal D'Afrique
  • 435 - Inspired by Eden Sparkling Lychee 39
  • The Icons Collectionnew
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.