How The Soap Guy built this send — a live event email shipped as product hero on Wednesday at 4pm, carrying a 90% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: The Soap Guycampaign
Offer
90% off
Voice warmth
0.85
Sent
Wed · 4pm
Format
Product hero
How this send compares
90% off — 67.5 points deeper than the tracked set average of 22.5% (this brand averages 90.0% when it discounts).
Voice warmth 0.85 for The Soap Guy vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Live Event
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Wholesale Offer
Hero headline
We're Going Live Today! 🛁 LIVE Fun at 2pm CST on Facebook
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
90% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$80
Urgency
Deadline-led
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop All Products”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“90% off implied via visible price context”efficacy · unsubstantiated
“Pure lilac fragrance. Nothing to distract from this unique floral.”ingredient · unsubstantiated
Products featured
Gold Moss Scrub Soapnew
Lilac Soapnew
Lavender Soapbestseller
Oatmeal Milk & Honey Soapbestseller
Black Soapbestseller
Kujola
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