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Thuya NYC/Professional Grade Quality/email teardown

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How Thuya NYC built this send β€” a professional grade quality email shipped as product hero on Tuesday at 9am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Thuya NYCflowPreheader: β€œEnjoy 15% OFF your first Thuya kit ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.60
Sent
Tue Β· 9am
Format
Product hero
How this send compares
  • 15% off β€” 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.60 for Thuya NYC vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Professional Grade Quality
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Welcome to Thuya NYC β€” Enjoy 15% OFF your first order
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
β€œWeβ€β€œYou”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP & SAVE”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œOver 100,000 Happy Customers”social proof Β· unsubstantiated
  • β€œGlobal Favorite Since 1988”social proof Β· unsubstantiated
  • β€œDermatologically & Ophthalmologically Tested”efficacy Β· unsubstantiated
  • β€œMade in Barcelona, Spain”ingredient Β· substantiated
  • β€œProfessional-grade brow and lash products loved by artists worldwide”social proof Β· unsubstantiated
  • β€œLifted, styled brows that last up to 6 weeks”efficacy Β· unsubstantiated
Products featured
  • Eyebrow Lamination Kitbestseller
  • Eyelash Lifting Kit
  • Permanent Gel
  • Eyelash Regenerating Cream
  • Neutralizer Cream
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.