How [redacted] Beauty built this send — a discount led email shipped as product hero on Wednesday at 1pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 21.9% when it discounts).
Voice warmth 0.70 for [redacted] Beauty vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Holiday Gifting
Hero headline
Mark the moment with up to 35% off select gift sets
Emotional appeal
fear of missing out
Calendar moment
Holiday Gifting
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Wonders Collection Mini Perfume Deluxe Sethero
TOCCA Candles
Kujola
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