How ToiletTree Products built this send — a quality assurance email shipped as mixed / modular on Friday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Toilettree Productsflow
Offer
Full price
Voice warmth
0.70
Sent
Fri · 7am
Format
Mixed / modular
How this send compares
When ToiletTree Products does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for ToiletTree Products vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Quality Assurance
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Collection Showcase
Hero headline
Quality You Can Depend On
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Every product comes with a FREE 1 year customer satisfaction warranty.”guarantee · substantiated
“We use all products in our personal homes.”efficacy · unsubstantiated
“Customer satisfaction is our highest importance.”efficacy · unsubstantiated
Products featured
Nasal Irrigator
Womens Nose Hair Trimmer with LED Light
Toilet Brush and Plunger Set
Water Flosser and Toothbrush Combo
Nose Hair Trimmer - Stainless Steel
Tall Fogless Shower Mirror - Black
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.