How Touchland built this send — a new launch email shipped as product hero on Saturday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.71 for Touchland vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
MEET OUR HAND MIST
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Award-winning hand sanitizers”ranking · unsubstantiated
“Skincare-forward formulas that hydrate, refresh, and never feel sticky”efficacy · unsubstantiated
“Enriched with aloe vera and essential oils”ingredient · substantiated
“Enriched with Detoskin™ and Vitasource™, visibly restoring your skin's youthful glow”ingredient · unsubstantiated
“Enriched with Madecassoside and Niacinamide”ingredient · substantiated
“79% (visible in email)”social proof · unsubstantiated
Products featured
Power Misthero
Glow Mistnew
Gentle Mistnew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.