How Touchland built this send — a discount led email shipped as plain-text on Wednesday at 9pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.71 for Touchland vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Summer Refresh
Hero headline
Up to 30% OFF for Prime Day
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 26, 2001
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Prime Day”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Touchland favorites are up to 30% off on Amazon”efficacy · substantiated
Products featured
Peachy Lychee Body & Hair Fragrance Mistnew
Mango Mojo Body & Hair Fragrance Mistnew
Tropical Trio Hand Sanitizer Pack
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.