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Toups and Co/Clean Ingredients/email teardown

15% Off Your First Purchase!

How Toups and Co built this send — a clean ingredients email shipped as mixed / modular on Sunday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Toups and CoflowPreheader: “Beautiful and healthy skin is just a click away. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.80
Sent
Sun · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 26.1% when it discounts).
  • Voice warmth 0.75 for Toups and Co vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Why Choose Toups?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Organic, all-natural ingredients sourced from small family-owned farms”ingredient · unsubstantiated
  • “NO synthetic chemicals, ever”ingredient · unsubstantiated
  • “Handmade in coastal Alabama”ingredient · unsubstantiated
  • “Packaged In 100% Recycled Paperboard”sustainability · unsubstantiated
  • “Safe For Sensitive Skin”efficacy · unsubstantiated
  • “Happy skin or your money back”guarantee · unsubstantiated
Products featured
  • Original Tallow Balmhero
  • Seabuckthorn Cleansing Oil
  • Tinted Lip Balm
  • Baby Balm
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.