How Trace built this send โ a routine education email shipped as editorial / long-form on Sunday at 2pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Trace does discount it averages 20.0% off โ 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for Trace vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Hydration Support
Hero headline
Mineral Rocket Pops
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email โ no discount or incentive.
Depth
โ
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Daily Mineral Powderโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โHelps support hydration and daily wellnessโefficacy ยท unsubstantiated
โDelivers essential trace minerals to help support hydration, energy production, electrolyte balance, and overall wellnessโefficacy ยท unsubstantiated
โConcenTraceยฎ Daily Mineral Powder as key ingredientโingredient ยท substantiated
Products featured
ConcenTraceยฎ Daily Mineral Powderhero
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.