How Trace built this send — a subscription savings email shipped as mixed / modular on Tuesday at 11pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.68 for Trace vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Subscription Savings
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Wellness Routine Education
Hero headline
Health & savings, delivered.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JOIN NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Trace® products start with the highest quality minerals and are backed by 50 years of research, harvesting experience, and ongoing commitment to wellness and sustainability.”efficacy · unsubstantiated
“Members save 25% off their first Subscribe & Save order, then 20% off recurring orders.”guarantee · substantiated
“Flexibility promised — Cancel, pause, or adjust your delivery any time.”guarantee · substantiated
“Members also have early access to sales.”efficacy · unsubstantiated
Products featured
Trace Minerals Supplement (e.g. Mega-Mag)
Kujola
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