kujolaEnter app

Trace/Subscription Savings/email teardown

What Trace members receive with every order!

How Trace built this send — a subscription savings email shipped as mixed / modular on Saturday at 5pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: TracecampaignPreheader: “20% OFF ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.65
Sent
Sat · 5pm
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.68 for Trace vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Subscription Savings
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Members get the best discounts.
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“JOIN NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Members save 25% off their first Subscribe & Save order, then 20% off recurring orders.”guarantee · unsubstantiated
  • “ZeroLyte Provides Optimal Hydration, Energy, & Stamina”efficacy · unsubstantiated
  • “ConcenTrace supports Energy, Bone Health, Digestion”efficacy · unsubstantiated
  • “Ionic Magnesium supports Energy, Mood, & Muscles”efficacy · unsubstantiated
  • “40,000 Volts Promotes Hydration, Supports Stamina, & Restores Electrolytes”efficacy · unsubstantiated
Products featured
  • ConcenTrace® Trace Mineral Drops (8 fl oz)$40hero
  • 40,000 Volts$26
  • ZeroLyte Stick Packs$38
  • ZeroLyte Canisters$40
  • ConcenTrace® Trace Mineral Drops (4 fl oz glass)$38
  • Ionic Magnesium$17
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.