How Trestique built this send — a new customer welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Trestiqueflow
Offer
15% off
Voice warmth
0.72
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for Trestique vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Thanks for signing up! Enjoy 15% Off Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
“Made for everyday wear”efficacy · unsubstantiated
“Our easiest way to get a complete look in one streamlined set”efficacy · unsubstantiated
Products featured
Essential 8hero
Kujola
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