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Trish McEvoy/Product Education/email teardown

All About Our Makeup Planner

How Trish McEvoy built this send — a product education email shipped as editorial / long-form on Friday at 4pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: [redacted] McEvoycampaignPreheader: “& a discount you won't want to miss. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Fri · 4pm
Format
Editorial / long-form
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 31.4% when it discounts).
  • Voice warmth 0.68 for Trish McEvoy vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Product Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
All About Our Makeup Planner
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Removable mesh pouch for easy access and visibility.”ingredient · substantiated
  • “Elastic pockets keep your beauty essentials in place.”ingredient · substantiated
  • “Refillable page organizes makeup efficiently, replacing bulky compacts.”efficacy · unsubstantiated
  • “Made with washable, sustainably sourced-vegan leather.”sustainability · unsubstantiated
Products featured
  • Makeup Plannerhero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.