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Trish McEvoy/Bestseller Curation/email teardown

All for you: 15% Off, Best Sellers, & Rewards

How Trish McEvoy built this send — a bestseller curation email shipped as mixed / modular on Wednesday at 4pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: [redacted] McEvoycampaignPreheader: “Redefine your routine with these favorites. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.65
Sent
Wed · 4pm
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 31.4% when it discounts).
  • Voice warmth 0.68 for Trish McEvoy vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Bestseller Curation
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
[redacted]'s Essentials — 15% Off Best Sellers
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Earn 1 point per $1 spent”guarantee · substantiated
  • “Earn a $10 reward for every 100 points”guarantee · substantiated
Products featured
  • Instant Eye Lift®bestseller
  • Eye Base Essentialsbestseller
  • High Volume Tubular Mascarabestseller
  • Beauty Booster® Soothe & Illuminate Creambestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.