How Trish McEvoy built this send — a new launch email shipped as product hero on Tuesday at 12pm, carrying a 55% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
55% off — 32.5 points deeper than the tracked set average of 22.5% (this brand averages 31.4% when it discounts).
Voice warmth 0.68 for Trish McEvoy vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Craftsmanship
Hero headline
Meet The Brushes
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
55% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BUILD YOUR BRUSH WARDROBE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Hand-shaped and expertly crafted for flawless application”efficacy · unsubstantiated
“Each high-performance brush is designed to do the work for you—making every look effortlessly beautiful”efficacy · unsubstantiated
Products featured
Dual-Ended Brush 53/58 All-Purpose Eyenew
Dual-Ended Brush 23/60 Place, Blend & Definenew
Dual-Ended Brush 29/69 Shadow & Blendingnew
Dual-Ended Brush 89 Complexion Enhancementnew
Brush 39 Deluxe Kabukinew
Dual-Ended Brush 64/79new
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.