How Trish McEvoy built this send — a summer beauty look email shipped as editorial / long-form on Thursday at 12pm, carrying a 55% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Trish McEvoycampaignPreheader: “A wash of luminous color, a softly defined eye, and an understated elegance that captures the essence of summer. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
55% off
Voice warmth
0.70
Sent
Thu · 12pm
Format
Editorial / long-form
How this send compares
55% off — 32.5 points deeper than the tracked set average of 22.5% (this brand averages 31.4% when it discounts).
Voice warmth 0.68 for Trish McEvoy vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Summer Beauty Look
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Effortless Summer Eyes
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
55% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$150
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Brightening eye primer preps the lid with soft light and lasting hold for color that stays vibrant and a finish that looks seamless.”efficacy · unsubstantiated
“Coats lashes evenly in a 360-degree wrap, creating a waterproof, smudge-proof finish that won't budge, clump or flake—and removes effortlessly with just warm water.”efficacy · unsubstantiated
“The triangular tip makes it easy to shape, fill, and build dimension. The built-in spoolie blends and grooms for a seamless finish.”ingredient · unsubstantiated
Products featured
Eye Base Essentialshero
24-Hour Eye Shadow & Liner Pens
High Volume & Lash Curling Tubular Mascaras
Trish McEvoy Fuller Brows
Kujola
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