How Trish McEvoy built this send — a new launch email shipped as product hero on Wednesday at 12pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Trish McEvoy does discount it averages 31.4% off — 8.8 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for Trish McEvoy vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Gift With Purchase
Hero headline
Get Pinched
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$125
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET PINCHED”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The newest, sheerest shade in our Liquid Face Color collection”ingredient · unsubstantiated
“This unique blendable formula melts effortlessly into your skin, enhancing your natural radiance with a sheer, healthy flush”efficacy · unsubstantiated
Products featured
Liquid Face Color in Pinchednew
100 Eau De Parfum Spritzer
Beauty Booster Soothe & Illuminate Cream
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.