How Trish McEvoy built this send โ a gift with purchase email shipped as product hero on Saturday at 12pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Trish McEvoy does discount it averages 31.4% off โ 8.8 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for Trish McEvoy vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Spend Threshold
Hero headline
Celebrate with Red, White, or Blue
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$150
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.65
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
No. 9 Blackberry & Vanilla Musk Eau de Toilettehero
Essential Travel Pouch
Kujola
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