How True Botanicals built this send — a social proof email shipped as user-generated on Friday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.71 for True Botanicals vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
Find Your Truth
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Science-backed, MADE SAFE®-certified skincare, designed to deliver real results.”ingredient · substantiated
“No fillers, no fuss, just results.”efficacy · unsubstantiated
“98% (visible in email as a stat)”efficacy · unsubstantiated
“30-day money back guarantee.”guarantee · substantiated
“Customer reviews: 5-star ratings from Dominique, Christina, and Marina praising skin hydration, glow, and confidence.”social proof · substantiated
Products featured
Skincare Collection – Fine Lines & Wrinkles
Skincare Collection – Dark Spots & Discoloration
Skincare Collection – Sensitive Skin
Skincare Collection – Breakouts & Blemishes
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.