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True Hemp Science/New Customer Welcome Discount/email teardown

So glad you’re here 💚

How True Hemp Science built this send — a new customer welcome discount email shipped as mixed / modular on Tuesday at 2pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: True Hemp ScienceflowPreheader: “Here’s a special discount 🎁 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Tue · 2pm
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.75 for True Hemp Science vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Third Party Tested
Hero headline
Welcome to True Hemp Science – Enjoy 15% OFF Your First Order
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Browse Our Favorites”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Fail
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
2pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Full-spectrum CBD that's third-party tested and crafted with care”ingredient · unsubstantiated
  • “We've been part of the hemp industry since the 1990s”social proof · unsubstantiated
  • “30-day satisfaction guarantee”guarantee · substantiated
  • “3rd Party Lab Tested”ingredient · unsubstantiated
  • “Sustainably grown hemp products”sustainability · unsubstantiated
Products featured
  • SOLARA 19 Full Spectrum CBDa Oil$70bestseller
  • TWILIGHT Full Spectrum CBD Gummies$43bestseller
  • Broad Spectrum CBD Gummies (Non-Detectable THC)$50bestseller
  • DOZE Organic CBD + CBN Sleep Oil$78bestseller
  • BioSilica - Highly Bio-available Liquid Silica Mineral Supplement$45
  • REVIVA 17 Full Spectrum CBD Extract$79bestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.