How Truly Beauty built this send — a discount led email shipped as plain-text on Wednesday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Truly Beautyflow
Offer
20% off
Voice warmth
0.85
Sent
Wed · 4pm
Format
Plain-text
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.80 for Truly Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Social Proof
Hero headline
Your 20% off with code [redacted] is still waiting for you
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ALL BEST SELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
5
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Diamond Baby Body Serum infused with real diamond peptides, resveratrol, and hyaluronic acid to firm, brighten, and smooth”ingredient · unsubstantiated
“Smooth Legend After Shave Serum leaves legs silky, bump-free, and seriously touchable”efficacy · unsubstantiated
“Soft Serve After Shave Oil gently exfoliates, hydrates, and leaves skin luminous”efficacy · unsubstantiated
“Most-loved formulas / what everyone's obsessed with”social proof · unsubstantiated
Products featured
Diamond Baby Body Serumbestseller
Smooth Legend After Shave Serumbestseller
Soft Serve After Shave Oilbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.