How Truly Beauty built this send β a gift with purchase email shipped as product hero on Saturday at 4pm, carrying a $150 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Truly Beauty does discount it averages 20.0% off β 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.80 for Truly Beauty vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
FREE $150 Mystery Gift with $150+ Order β 4th of July Sale
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$150 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$150
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βUNLOCK MY BAGβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βLeaves skin soft and smooth with no bumps in sightβefficacy Β· unsubstantiated
βVegan, clean, high performing, animal cruelty free, made in USA with global ingredientsβingredient Β· unsubstantiated
βHarsh chemical freeβingredient Β· unsubstantiated
βTruly β Experts in Smooth Skinβefficacy Β· unsubstantiated
βMystery Gift valued at up to $150βguarantee Β· substantiated
Products featured
Glazed Donut After Shave Oilhero
Jelly Booster Pigment Body Potionbestseller
Solar Baby SPF 45 Invisible Sunscreen Oilbestseller
Diamond Baby Body Treatment Serumbestseller
Smooth Legend After Shave Serumbestseller
Kujola
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