How Truly Beauty built this send — a gift with purchase email shipped as product hero on Tuesday at 5pm, carrying a $150 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Truly Beauty does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.80 for Truly Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
SPEND $150, UNLOCK A $150 MYSTERY GIFT FREE
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$150 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$150
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOURS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Vegan - Clean”ingredient · unsubstantiated
“Formulated with organic & clean ingredients that perform as well as conventional beauty products”efficacy · unsubstantiated
“$300+ worth of Truly Beauty for $150 spend”guarantee · unsubstantiated
Products featured
Unicorn Fruit Whipped Body Butterbestseller
Soft Serve After Shave Oilbestseller
Glazed Donut After Shave Oilbestseller
Smooth Legend Pre-Shave Scrubhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.