How Nood built this send — a discount led email shipped as product hero on Saturday at 12am, carrying a 24% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: NoodcampaignPreheader: “Prime Day deals end tonight!”
Offer
24% off
Voice warmth
0.65
Sent
Sat · 12am
Format
Product hero
How this send compares
24% off — 1.5 points deeper than the tracked set average of 22.5% (this brand averages 24.0% when it discounts).
Voice warmth 0.62 for Nood vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Urgency
Hero headline
Prime Day deals end tonight!
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
24% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP & SAVE ON AMAZON”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Some of the best deals of the year”ranking · unsubstantiated
Products featured
The Flasher Prohero
The Flasher Pro Kits
The Flasher 2.0 Kits
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.