How Nood built this send β a social proof email shipped as product hero on Friday at 7am, carrying a 24% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
24% off β 1.5 points deeper than the tracked set average of 22.5% (this brand averages 24.0% when it discounts).
Voice warmth 0.62 for Nood vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Hair free in 8 weeks?! Heck yes!
Emotional appeal
fear of missing out
Calendar moment
Summer Solstice Sale
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
24% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.82
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βHair free in 8 weeksβefficacy Β· unsubstantiated
βOver 1 million Noodists are loving their resultsβsocial proof Β· unsubstantiated
β90-day satisfaction guarantee β if you're not fully satisfied with your results, we'll refund your moneyβguarantee Β· substantiated
βAs seen in ELLE, Forbes, Byrdie, People, Vogueβranking Β· substantiated
βResults identical to clinic treatmentsβefficacy Β· unsubstantiated
Products featured
The Flasher Prohero
The Noodist Kit
The Serum
The Buff Bar
The Razor
The Eraser
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.