How Nood built this send β a discount led email shipped as mixed / modular on Tuesday at 7am, carrying a 24% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
24% off β 1.5 points deeper than the tracked set average of 22.5% (this brand averages 24.0% when it discounts).
Voice warmth 0.62 for Nood vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results / Efficacy Superiority
Hero headline
The Summer Solstice Event β up to $138 off devices + kits
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
24% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.72
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βThe most powerful at-home IPL device everβefficacy Β· unsubstantiated
βThe #1 IPL deviceβranking Β· unsubstantiated
β6 J/cm2 power β higher than Ulike Air 10 (5.2 J/cm2) and Braun Silk Expert (5 J/cm2)βingredient Β· substantiated
β90-day satisfaction guarantee β full refund if not satisfiedβguarantee Β· substantiated
Products featured
The Flasher Prohero
The Noodist Kit
Kujola
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