How Co built this send — a new brand introduction email shipped as mixed / modular on Tuesday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5%.
01
Message & creative
Message theme
New Brand Introduction
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Meet Ultra Violette
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.88
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP VI'S SPF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Made and tested in Australia”ingredient · unsubstantiated
“Australian sunscreens set a global standard for the highest level of protection possible”efficacy · unsubstantiated
“Glow-giving, future-proofing, fine-line fighting closet of SPF”efficacy · unsubstantiated
“Free shipping on orders over £40”guarantee · substantiated
“30 day returns”guarantee · substantiated
Products featured
Supreme Screen SPF 50+hero
Queen Screen SPF 50+
Lean Screen SPF 50+
Extreme Screen SPF 50+
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.