Ultra Violette US / Discount Led / email teardown
Donβt miss 10% off your first SPF π How Ultra Violette US built this send β a discount led email shipped as product hero on Thursday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jul 2, 2026 From: Ultra Violette US flow Preheader: βYour future skin will thank you Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.79 for Ultra Violette US vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Browse Abandonment
Hero headline
Oops. You forgot to future-proof your face.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Reminder
A mid-sale nudge β 'Still on', 'Don't miss'.
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.85
βWeβ βYouβ
Expressiveness 0.80
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP VI'S SPFβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing Send type
flow
Flow: browse abandonment
07
Claims & products Claims extracted
βSupreme Screen SPF 50 β serving all-day bouncy hydrationβ efficacy Β· unsubstantiated βFuture Screen SPF 50 β a superlight fluid with a natural, skin-perfected finishβ efficacy Β· unsubstantiated βSequin Supreme SPF 50 β for a dewy hydrated finishβ efficacy Β· unsubstantiated βBroad Spectrum SPF 50 Sunscreen PA++++β efficacy Β· substantiated β30 Day Returnsβ guarantee Β· substantiated Products featured
Supreme Screen SPF 50 Future Screen SPF 50 Sequin Supreme SPF 50 Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Ultra Violette US β All discount led emails β All % off offers β