Ultra Violette US / Social Proof / email teardown
The SPF with 3K+ 5-star reviews How Ultra Violette US built this send — a social proof email shipped as product hero on Sunday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jun 28, 2026 From: Ultra Violette US campaign Preheader: “SPF, moisturiser, and primer—all in one ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
When Ultra Violette US does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.79 for Ultra Violette US vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Social Proof
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Plump, Prime & Protect with Supreme Screen™ SPF 50+
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
No offer
Full-price email — no discount or incentive.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.72
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“SHOP SUPREME”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“3K+ 5-star reviews” social proof · unsubstantiated “3-in-1 sunscreen, primer and moisturizer” efficacy · unsubstantiated “SPF 50+ broad-spectrum protection” efficacy · substantiated “72 hours of bouncy hydration” efficacy · unsubstantiated “Hydrated and protected skin, minus the white cast” efficacy · unsubstantiated “30 day returns” guarantee · substantiated Products featured
Supreme Screen SPF 50+ hero Kujola
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The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Ultra Violette US → All social proof emails →