How UMBO built this send — a functional mushrooms performance & recovery email shipped as mixed / modular on Wednesday at 12am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.75 for UMBO vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Functional Mushrooms Performance & Recovery
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Welcome + New Customer Discount
Hero headline
You're now apart of an elite group taking their health back into their own hands with Functional Mushrooms
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Created, tested, and used by professional athletes to help athletes of all kinds rise to the occasion and level up their performance.”social proof · unsubstantiated
“Functional mushrooms support Focus + Endurance + Energy”efficacy · unsubstantiated
“Functional mushrooms support Immunity + Replenishment + Sleep”efficacy · unsubstantiated
“If it doesn't work, get a full refund!”guarantee · substantiated
Products featured
Pro Performance Collectionhero
Energy & Focus
PLAY (Energy Drink)
Honey
Honey Walnut Pecan Bar
Charge (Tincture)
Pro Recovery Collectionhero
PAUSE (Recovery Drink)
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.