How UMBO built this send — a influencer partnership email shipped as editorial / long-form on Thursday at 7pm, carrying a 29% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: UMBOcampaign
Offer
29% off
Voice warmth
0.75
Sent
Thu · 7pm
Format
Editorial / long-form
How this send compares
29% off — 6.5 points deeper than the tracked set average of 22.5% (this brand averages 13.2% when it discounts).
Voice warmth 0.75 for UMBO vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Influencer Partnership
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Athlete Performance
Hero headline
Cory Sandhagen is back in the octagon at UFC 329.
Emotional appeal
belonging
Calendar moment
Ufc Fight Night
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
29% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET IN THE GAME”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
7pm
Send type
campaign
One-off campaign
Kujola
See how your brand compares — open Kujola
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