How UpCircle Beauty built this send β a gift card promotion email shipped as product hero on Sunday at 6am, carrying a 83% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
83% off β 60.5 points deeper than the tracked set average of 22.5% (this brand averages 34.3% when it discounts).
Voice warmth 0.85 for UpCircle Beauty vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift Card Promotion
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Free Sample
Hero headline
Try the range for free, when you buy a Β£20 gift card!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
83% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$20
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βTry the range for free, when you buy a Β£20 gift card!β
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Sunday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Pamper Sample Skincare Kithero
Β£20 Gift Card$20
Kujola
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