How Urban Skin Rx® built this send — a prime day savings email shipped as product hero on Friday at 2pm, carrying a 34% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
34% off — 11.5 points deeper than the tracked set average of 22.5% (this brand averages 32.0% when it discounts).
Voice warmth 0.60 for Urban Skin Rx® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Prime Day Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Last Chance Urgency
Hero headline
Last Chance for Amazon Prime Day!
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
34% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BEFORE IT'S OVER”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Save up to 34% on Urban Skin Rx products on Amazon”efficacy · unsubstantiated
“Even Tone Cleansing Bar: 3-in-1 Treatment, Targets dark marks and brightens skin”efficacy · unsubstantiated
“Retinol Rapid Repair & Dark Spot Treatment with Kojic Acid & Niacinamide — improves the appearance of uneven skin tone & blemishes”ingredient · unsubstantiated
“Even Tone Super Glow Serum with 10% L-Ascorbic Acid & Kojic Acid”ingredient · unsubstantiated
Products featured
Even Tone Cleansing Barbestseller
Retinol Rapid Repair Treatmentbestseller
HydraBalance Moisture Infusionbestseller
Even Tone Super Glow Serumbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.