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Cheeky/Clean Ingredients/email teardown

Deo that passes the sniff test ✔️

How Cheeky built this send — a clean ingredients email shipped as product hero on Thursday at 11pm, carrying a 23% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CheekycampaignPreheader: “Kills BO-causing bacteria. Keeps you dry. That's it. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
23% off
Voice warmth
0.65
Sent
Thu · 11pm
Format
Product hero
How this send compares
  • 23% off — 0.4 points deeper than the tracked set average of 22.6% (this brand averages 22.0% when it discounts).
  • Voice warmth 0.71 for Cheeky vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Efficacy
Hero headline
Pass the Sniff Test
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
23% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Kills BO-causing bacteria (via SymDeo PMD Green)”ingredient · unsubstantiated
  • “Arrowroot soaks up sweat to keep you dry”ingredient · unsubstantiated
  • “Magnesium keeps pH balance in check”ingredient · unsubstantiated
  • “Aluminum Free Deodorant that Actually Works”efficacy · unsubstantiated
  • “30d Money Back Guarantee”guarantee · substantiated
  • “Made in the USA”ingredient · substantiated
  • “High Quality Ingredients”ingredient · unsubstantiated
Products featured
  • License to Clean Aluminum-Free Deodoranthero
  • Lofi Lavender Aluminum-Free Deodorant
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.