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Cheeky/Bundle Savings/email teardown

Everything You Need To Get Lathered

How Cheeky built this send — a bundle savings email shipped as product hero on Saturday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CheekycampaignPreheader: “The Full Cheeky Lineup, Ready When You Are ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.80
Sent
Sat · 7am
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 21.5% when it discounts).
  • Voice warmth 0.71 for Cheeky vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Social Proof
Hero headline
Everything You Need To Get Lathered
Emotional appeal
belonging
Calendar moment
Memorial Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, May 26, 2001
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop The Starter Bundle”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Scents last longer than big-brand competitors”efficacy · unsubstantiated
  • “No dry patches or flakes — moisturizing formula”efficacy · unsubstantiated
  • “All Soaps Made in the USA”ingredient · unsubstantiated
  • “High Quality Ingredients”ingredient · unsubstantiated
  • “30d Money Back Guarantee”guarantee · substantiated
Products featured
  • The Starter Packhero
  • Build Your Own Bundle
  • Pulp Francis$7
  • Touch Grass$7
  • Lofi Lavender$7
  • Just Soap$7
  • Absolute Cinnamon$7
  • Spoap$7
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.