How Cheeky built this send — a brand origin story email shipped as editorial / long-form on Monday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Cheeky does discount it averages 21.5% off — 1.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.71 for Cheeky vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Brand Origin Story
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
"How Hard Can It Be To Make Our Own Soap?"
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.88
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Get The Starter Bundle”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Moisturizing formula, high quality ingredients, and banger fragrances come together to make the greatest bar soap ever known.”efficacy · unsubstantiated
“All Soaps Made in the USA”ingredient · unsubstantiated
“30d Money Back Guarantee”guarantee · substantiated
“Unbiased Reviews From Real Customers”social proof · unsubstantiated
Products featured
Starter Bundle (Pulp Francis Bar Soap)hero
Kujola
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