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Cheeky/New Launch/email teardown

NEW! Deodorant is here

How Cheeky built this send — a new launch email shipped as product hero on Monday at 9pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CheekycampaignPreheader: “2 scents. 48-hour protection. Zero aluminum. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.72
Sent
Mon · 9pm
Format
Product hero
How this send compares
  • When Cheeky does discount it averages 21.5% off — 1.0 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.71 for Cheeky vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Finally… aluminum free deodorant that actually works
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.78
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Try It Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “48-hour protection”efficacy · unsubstantiated
  • “Zero aluminum”ingredient · substantiated
  • “Cheeky doesn't just stop bacteria from growing like other aluminum free deodorants. It actually kills the ones that do.”efficacy · unsubstantiated
  • “Clinically tested”efficacy · unsubstantiated
  • “Chemist formulated”efficacy · unsubstantiated
  • “Featuring Naturally Derived Ingredients: SymDeo® PMD Green, Arrowroot Powder, Magnesium”ingredient · substantiated
  • “30d Money Back Guarantee”guarantee · substantiated
  • “Made in the USA”efficacy · unsubstantiated
Products featured
  • License To Clean Deodorantnew
  • LoFi Lavender Deodorantnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.