Cheeky / New Launch / email teardown
Not your average body soap How Cheeky built this send — a new launch email shipped as product hero on Friday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jun 26, 2026 From: Cheeky campaign Preheader: “Meet our starting lineup! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
When Cheeky does discount it averages 21.5% off — 1.0 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.71 for Cheeky vs 0.70 across the set — right on the set median. 01
Message & creative Creative format
Product hero
Secondary: Mixed / modular
Hero headline
Not Your Average Body Soap
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
No offer
Full-price email — no discount or incentive.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.60
“We” “You”
Expressiveness 0.75
Restrained Exuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“30d Money Back Guarantee” guarantee · unsubstantiated “All Soaps Made in the USA” ingredient · unsubstantiated “High Quality Ingredients” ingredient · unsubstantiated Products featured
Lofi Lavender new Spoap (Spa Soap) new Absolute Cinnamon new Touch Grass new Pulp Francis new Just Soap new License to Clean new Sundae Scaries new Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Cheeky → All new launch emails →