How Cheeky built this send β a clean ingredients email shipped as editorial / long-form on Saturday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Cheeky does discount it averages 21.5% off β 1.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.71 for Cheeky vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Efficacy Education
Hero headline
The Science of Softer Skin
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Nowβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βTraditional cold-process saponification β a 4,500-year-old method that transforms simple ingredients into rich, moisturizing body soap.βingredient Β· unsubstantiated
βOur soap making process creates natural glycerin, which is a moisture magnet β draws moisture into the top layer of your skin.βingredient Β· unsubstantiated
βIn a clinical study, 100% agreed that Cheeky soap feels gentle and non-irritating, even on sensitive areas.βefficacy Β· substantiated
βBars are packed with hydrating ingredients like shea butter and jojoba oil.βingredient Β· unsubstantiated
β30-day money back guarantee β if you don't love it, we'll give you your money back.βguarantee Β· substantiated
βAll soaps made in the USA.βingredient Β· unsubstantiated
Products featured
Lofi Lavenderhero
Kujola
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