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Cheeky/Social Proof/email teardown

"Wow, you smell so good" — get used to it

How Cheeky built this send — a social proof email shipped as product hero on Tuesday at 11pm, carrying a 23% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CheekycampaignPreheader: “The new Cheeky deodorant people can't stop asking about. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
23% off
Voice warmth
0.80
Sent
Tue · 11pm
Format
Product hero
How this send compares
  • 23% off — 0.5 points deeper than the tracked set average of 22.5% (this brand averages 21.5% when it discounts).
  • Voice warmth 0.71 for Cheeky vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Social Proof
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Scents that Get Compliments
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
23% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 5.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Aluminum-free deodorant”ingredient · unsubstantiated
  • “30d Money Back Guarantee”guarantee · substantiated
  • “Made in the USA”ingredient · unsubstantiated
  • “High Quality Ingredients”ingredient · unsubstantiated
  • “Save up to 23% Off when you mix and match”efficacy · unsubstantiated
Products featured
  • License to Clean Deohero
  • LoFi Lavender Deohero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.