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Cheeky/New Launch/email teardown

You asked for this...

How Cheeky built this send — a new launch email shipped as editorial / long-form on Tuesday at 11pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: CheekycampaignPreheader: “Coming July 6 - Mark your calendars! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.70
Sent
Tue · 11pm
Format
Editorial / long-form
How this send compares
  • When Cheeky does discount it averages 21.5% off — 1.0 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.71 for Cheeky vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
New Launch
Creative format
Editorial / long-form
Story-led, magazine-style layout for education and brand-building.
Secondary theme
Early Access
Hero headline
You asked for it... Something new is coming July 6
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Tease
A heads-up before the sale — 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jul 6, 2001
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 5.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Get Early Access”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “30d Money Back Guarantee”guarantee · unsubstantiated
  • “All Soaps Made in the USA”ingredient · unsubstantiated
  • “High Quality Ingredients”ingredient · unsubstantiated
Products featured
  • New Deodorantnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.