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Vacation®/New Customer Welcome Discount/email teardown

Welcome. Please Enjoy 10% Off Your Next Order

How Vacation® built this send — a new customer welcome discount email shipped as mixed / modular on Tuesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Vacation®flowPreheader: “Your discount code is inside. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.72
Sent
Tue · 6am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.71 for Vacation® vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Leisure Enhancing Brand World / Retro Sunscreen Lifestyle
Hero headline
Welcome to Vacation® — Enjoy 10% Off Your Next Vacation® Purchase
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW WITH 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “"World Famous" "Leisure-Enhancing" goods”ranking · unsubstantiated
  • “Excessively good and leisure-enhancing sunscreen for those who take their leisure seriously”efficacy · unsubstantiated
  • “Uses proprietary CleanClassic™ formulation process”ingredient · unsubstantiated
  • “Tried and true ingredients proven to work that follow modern, clean beauty guidelines set by leading beauty experts”ingredient · unsubstantiated
Products featured
  • Orange Gelée® Spray Oil SPF 30 5.0 oz
  • Vacation® x PEPSI® Wild Cherry Tinted Lip Gel SPF 30 0.5 fl oz
  • Classic Lotion Air Freshener
  • "Vacation" by Vacation® Eau de Toilette 1.0 oz
  • Classic Whip Glow SPF 30 4.0 oz
  • Original Coconut Oil Spray SPF 15 5.0 oz
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.