How V Beauty Pure built this send — a discount led email shipped as mixed / modular on Sunday at 10pm, carrying a 26% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
26% off — 3.5 points deeper than the tracked set average of 22.5% (this brand averages 21.5% when it discounts).
Voice warmth 0.66 for V Beauty Pure vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
BIG SUMMER SALE
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
26% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP & SAVE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Sunday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Get a FREE gel collection ($89+ value) when you spend $100+”guarantee · unsubstantiated
Products featured
Gel Polish Collectionhero
Acrylic System
Rubber Base
Acrygel
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.